The gin and tonic has saved more lives, and minds, than all the doctors in the empire.

Winston Churchill

It is a fun and interactive training programme designed specifically for the Licensed Trade. The programme is accredited by BIIAB, the UK's leading provider of qualifications for the licensed trade.


From the organization that brought to you the Whisky Ambassador, this course gives staff the knowledge, skills and confidence to communicate with customers about the world of Gin. This leads to better customer experience and improves sales revenue.


  • You're a brand ambassador or gin professional, looking to expand or update your knowledge.
  • You're a hospitality professional, spirits retailer looking for a comprehensive understanding.
  • You're a Gin enthusiast or blogger, wanting to learn everything from the ground up.
  • You're keen to enter the industry and would like to build your CV.


The Gin Ambassador programme is a comprehensive one-day course that takes you on
a gin journey covering

  • The History of Alcohol
  • The History and Origin of Gin
  • The Botanicals used in Gin
  • The Production Methods
  • The Categorization of Gin
  • Gin Cocktails
  • Sensory Perception
  • Drink Less. Drink Better
  • Practical and Written Exams

What can we get from Gin Ambassador Programme

Not only Understand why Gin is unique and Be able to provide appropriate service for Gin but also gain knowledge and skills to confidently recommend, sell and up-sell Gin.

Taste and analyse at least six gins, using tonics and garnishes to create the perfect combination. You’ll also taste a gin cocktail and discover recipes for a variety of cocktails, both classic and contemporary.

Along with sampling different gins in a variety of styles, flavors and characteristics you’ll also be guided through the process of blending up your own blend gin recipe from a range of infused botanicals.. YESSSSSS!!!!!!

Once you have created “your gin” tailored to your taste preferences, you will be able to take home a bottle with you for you and your friends to enjoy.

What's included

Candidate will receive digital version of course material after the enrolment. We strongly recommend setting aside some time to study the material in advance. Before course fee is inclusive line

(Course fee is inclusive of registration, study materials, tuition fees, samples for tasting, tea/coffee, business lunch one sitting of examination)


At the end of the course, there is a short multiple-choice exam and a practical tasting session of 6 gins. In order to pass, you must achieve 70% in theory and correctly identify 3 out of 6 gins. Successful candidates will become Certified Gin Ambassadors. You will receive the prestigious Gin Ambassador Certificate and a unique silver pin badge that you can wear with pride.


There is no pre-requisite for the course except a little enthusiasm!

You must be of legal drinking age to participate in any alcohol tasting.

However, this is not a barrier to successfully completing the qualification.